The ones where you feel most alive, the places you challenge yourself, and where you discover what you’re capable of. We couldn't find outdoor apparel that checked the boxes - the kind that looked good, performed brilliantly, and aligned with our love for the planet. So, we decided to make it ourselves.
We're a small Melbourne-based business committed to encouraging women to get outdoors, whether you identify as ‘outdoorsy’ or not.
From Volcanoes to Raincoats
The idea for Amble was born during a thrilling adventure in Peru. Rhianna, our founder, was scaling Misti, a towering 5,822-metre volcano in the Andes, dressed in gear that was functional but far from flattering.
“I was hiking in clothing that was technically appropriate for the conditions, but it didn't make me feel good. It was so far out of my wheelhouse in terms of what I'd normally wear outdoors and it also looked nothing like my regular wardrobe,” Rhianna remembers.
With a background in fashion design, Rhianna set out to create outdoors apparel which women can feel good in with no compromise on style or sustainability, fit or function.
Recycling bottles to raincoats
From day one we’ve been committed to sustainability, from using recycled fabrics, partnering with ethical manufacturers, plastic free packaging and offsetting our carbon footprint.
In creating our recycled fabrics, we've now recycled 643,071 post-consumer bottles since the brand began (Sustainability Report). This is a huge milestone for us and one we’re incredibly proud of.
"I never understood why you'd create a brand that encourages you to get outdoors, and creates clothing from fabrics that have a direct negative impact on the environment"
- Rhianna, Amble Founder
Community Focused
We know the outdoors looks different for everyone, and so we have a range of community-focused initiatives to encourage people to get outdoors. These include Hike Clubs, Talk Nights, and our annual Adventure Grant.
Our Hike Club is a place where women come together to explore and share adventures, while Talk Nights offer a relaxed, welcoming space to swap stories and inspire each other. And with our Adventure Grant, we’re excited to help women turn their outdoor dreams into reality.
